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Daisy Chain Biannual
Art Direction of the magazine and created the bespoke typefaces for Daisy Chain Biannual.
EDITORIAL DESIGN / BRANDING / FONT DEVELOPMENT
The Surry Hotel
Located in the heart of Manhattan’s Upper West Side, The Surry Hotel is a sophisticated retreat that blends classic New York charm with contemporary luxury. The rebranding and art direction project for The Surry was an opportunity to craft a visual identity that seamlessly captures the hotel’s timeless elegance and modern sensibility. Every touchpoint was designed to evoke a sense of refined comfort and exclusivity.
BRANDING / COLLATERALS / AD CAMPAING / WEB
Horizakura Book
A book project for a traditional Japanese style hand-poked tattoo artist Horizakura. From 10 years of sketch archive, scanned and printed 480 images at actual scale.
BOOK DESIGN / PRINT PRODUCTION
Savor Beauty
Savor Beauty is a unique natural skincare brand inspired by the Korean 5-step skincare ritual, founded by former professional pianist Angela, and crafted entirely in New York.
BRANDING / LOGO / PACKAGING / STORE GRAPHIC
Mameya Coffee Roasters
Branding for Mameya, originally established in 1995 in Kobe, Japan, is opening a first U.S. store in Laguna Niguel, California.
BRANDING / LOGO / PACKAGING
A Study of Legs by Jima
A large scale soft-cover book collaboration with the street photographer Jima who captured the unnoticed details of city life—where every step is a story, and every street is a stage.
EDITORIAL DESIGN / PRINT PRODUCTION
Loiter by Jima
Collaboration with photographer Jima, who specializes in still photography on movie sets. During his travels for film projects, he captures candid street photography in his free time, documenting people and everyday moments as he explores different cities. I curated and compiled these images into a 9x12 booklet, printing 100 copies each time.
EDITORIAL DESIGN / ART DIRECTION
Versace by Donatella Versace
Compilation of achievements of Italian fashion designer Donatella Versace's career from debut in 1997. Working with archived images of her personal albums, behind the scene of creation, fashion shows, celebrities on the red carpet, editorial images, and advertising campaigns with original essays.
BOOK DESIGN / LAYOUT
Engineered Garments
Founded by Daiki Suzuki in New York in early 2000s, Engineered Garments creates clothing that evolves with wear, focusing on unique construction, thoughtful details, and embracing contrasts. Not designed, but engineered.
LOOK BOOK / EDITORIAL DESIGN
St. Regis Hotels
St. Regis Hotels & Resorts is synonymous with timeless elegance, impeccable service, and refined luxury. At the heart of this campaign is the St. Regis Butler Service, a hallmark of the brand, ensuring that every guest enjoys a seamless, customized experience.
BRANDING / COLLATERALS / AD CAMPAING
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