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Yolo Journal
Yolo Journal is an independent travel magazine published by the former creative director of Condé Nast Traveler, Yolanda Edwards. Established the magazine's look and feel for the inaugural issue and the magazine template including the logo design.
EDITORIAL DESIGN / BRANDING / FONT DEVELOPMENT
Victoria's Secret
Oversaw the visual, graphic, and typography of the brand for each season and logo design and the packaging of new products and services for Victoria’s Secret and PINK. 
360 AD CAMPAIGN / BRANDING / LOGO / PACKAGING / UI•UX
Alliance Abroad Group
Alliance Abroad, a leader in international recruitment for over 20 years, has successfully connected more than 100,000 international students with some of the world's top tourism and hospitality companies. The organization has consistently used the "A" symbol alongside various logotype iterations. I was tasked with refining and perfecting the logotype to seamlessly align with the iconic mark.
BRANDING / LOGO / STATIONARY
Daisy Chain Biannual
Art Direction of the magazine and created the bespoke typefaces for Daisy Chain Biannual.
EDITORIAL DESIGN / BRANDING / FONT DEVELOPMENT
Savor Beauty
Savor Beauty is a unique natural skincare brand inspired by the Korean 5-step skincare ritual, founded by former professional pianist Angela, and crafted entirely in New York.
BRANDING / LOGO / PACKAGING / STORE GRAPHIC
Logo Design Collection
Logos, Marks, and Symbols
Jimmy Choo XV
Celebrates 15 years of Jimmy Choo, founded in 1996 by Tamara Mellon. adored by stars like Reese Witherspoon, Madonna, and Halle Berry. Mellon’s creative vision has shaped fashion icons, regularly seen on red carpets. Featuring archival imagery and behind-the-scenes insights, this book explores the brand’s inspirations and showcases its vibrant, timeless creations.
BOOK DESIGN / LAYOUT
Vogue
Designed monthly fashion magazine layouts for Vogue, ensuring a cohesive visual identity across each print issue and digital articles. Additionally, developed branding for special events.
EDITORIAL DESIGN / BRANDING / PRINT•DIGITAL
Loiter by Jima
Collaboration with photographer Jima, who specializes in still photography on movie sets. During his travels for film projects, he captures candid street photography in his free time, documenting people and everyday moments as he explores different cities. I curated and compiled these images into a 9x12 booklet, printing 100 copies each time.
EDITORIAL DESIGN / ART DIRECTION
Podium Studio
An independent biannual and bilingual art and fashion magazine based in Tokyo by two female editors, Reiko Ishii and Yoko Miyake. Theme of the first issue "Identity" and the second issue is about "obsessions."
EDITORIAL DESIGN
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