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Alliance Abroad Group
Alliance Abroad, a leader in international recruitment for over 20 years, has successfully connected more than 100,000 international students with some of the world's top tourism and hospitality companies. The organization has consistently used the "A" symbol alongside various logotype iterations. I was tasked with refining and perfecting the logotype to seamlessly align with the iconic mark.
BRANDING / LOGO / STATIONARY
Victoria's Secret
Oversaw the visual, graphic, and typography of the brand for each season and logo design and the packaging of new products and services for Victoria’s Secret and PINK. 
360 AD CAMPAIGN / BRANDING / LOGO / PACKAGING / UI•UX
A Study of Legs by Jima
A large scale soft-cover book collaboration with the street photographer Jima who captured the unnoticed details of city life—where every step is a story, and every street is a stage.
EDITORIAL DESIGN / PRINT PRODUCTION
Type Design
Expert in creating engaging brand logos and identities through bespoke typography that establishes a distinctive and ownable market presence.
CUSTOM FONT PROJECTDS
Yolo Journal
Yolo Journal is an independent travel magazine published by the former creative director of Condé Nast Traveler, Yolanda Edwards. Established the magazine's look and feel for the inaugural issue and the magazine template including the logo design.
EDITORIAL DESIGN / BRANDING / FONT DEVELOPMENT
St. Regis Hotels
St. Regis Hotels & Resorts is synonymous with timeless elegance, impeccable service, and refined luxury. At the heart of this campaign is the St. Regis Butler Service, a hallmark of the brand, ensuring that every guest enjoys a seamless, customized experience.
BRANDING / COLLATERALS / AD CAMPAING
Loiter by Jima
Collaboration with photographer Jima, who specializes in still photography on movie sets. During his travels for film projects, he captures candid street photography in his free time, documenting people and everyday moments as he explores different cities. I curated and compiled these images into a 9x12 booklet, printing 100 copies each time.
EDITORIAL DESIGN / ART DIRECTION
Jimmy Choo XV
Celebrates 15 years of Jimmy Choo, founded in 1996 by Tamara Mellon. adored by stars like Reese Witherspoon, Madonna, and Halle Berry. Mellon’s creative vision has shaped fashion icons, regularly seen on red carpets. Featuring archival imagery and behind-the-scenes insights, this book explores the brand’s inspirations and showcases its vibrant, timeless creations.
BOOK DESIGN / LAYOUT
Versace by Donatella Versace
Compilation of achievements of Italian fashion designer Donatella Versace's career from debut in 1997. Working with archived images of her personal albums, behind the scene of creation, fashion shows, celebrities on the red carpet, editorial images, and advertising campaigns with original essays.
BOOK DESIGN / LAYOUT
Daisy Chain Biannual
Art Direction of the magazine and created the bespoke typefaces for Daisy Chain Biannual.
EDITORIAL DESIGN / BRANDING / FONT DEVELOPMENT
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