Victoria's Secret

Oversaw the visual, graphic, and typography of the brand for each season and logo design and the packaging of new products and services for Victoria’s Secret and PINK.

Developed seasonal visual and typographic concepts to introduce a fresh and engaging aesthetic at the start of each season, implemented across in-store displays, out-of-home billboards, signage, and bus wraps and collaborated with cross-functional teams to seamlessly integrate these concepts across social media, email, web platforms, and mobile apps, ensuring a cohesive brand experience and enhanced customer engagement.

360 AD CAMPAIGN / BRANDING / LOGO / PACKAGING / UI•UX

BRA FIT QUIZ —Provide her with the tools to find her perfect fitting bra and the right solutions to her bra related challenges. For all demographics for both Victoria's Secret and PINK customers.

PINK ORIGINALS — Spring 2023: "MAKE NO MISTAKE, THERE'S ONLY ONE YOU."

To celebrate authenticity, diversity, and personal style through powerful portrait photography featuring 21 unique individuals, each representing their own distinct style, personality, and self-expression.

Custom type design and font development for Victoria's Secret.
Victoria Display

Victoria Display is a Roman style serif font that inspired by their brand logo and the font from their archive. I refined the stroke contrast and serif details and added overall more elegant and sharp feel. Also added more accents and diacritics to cover international languages for the international brand throughout their communication, print, in-store and digital uses.

Refine and redrawn Victoria's Secret and VS & Co. logos provided stroke consistency and improve readability for displaying at small sizes.

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