Mameya Coffee Roasters

Branding for Mameya, originally established in 1995 in Kobe, Japan, is opening a first U.S. store in Laguna Niguel, California.

The shop custom roasts beans on the spot, offering a choice of eight roast levels and a selection of raw beans to suit individual preferences. I redesigned the logo, packaging, and roast level graphic to mark.
BRANDING / LOGO / PACKAGING

Illustration of 8 roasting levels and characters to show roasting brings out different taste and aroma. 

Each bean package is individually stamped with a custom label during roasting, tailored to the customer's specific order and preferences.

Created variation of the logos for flexible application and usages

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